All about Social Media Marketing tools and training

ACKNOWLEDGEMENT: We want to acknowledge and honor our dear friend and Facebook marketing phenom Jesse Jameson for providing the training above so that we could serve YOU, our beloved audience. Jesse runs the MLSP corporate advertising division, and has helped grow our audience and business immensely over the last few years alone. If you enjoyed this blog post, you may also enjoy our Facebook Messenger Marketing and specifically Manychat training.

If you're wavering between choosing a specific audience over a broad one, consider your objective. If you're looking to drive traffic, you'll probably want to focus on the type of people you know will be interested in your offering. However, if you're looking to build brand awareness or promote a widely appealing offer, feel free to focus on a more general audience. How do you track a URL?
Video Ads have a GIF or video as the centerpiece of the advertisement, and can be used to demonstrate a product or event. Video Ads help you form deeper connections with your audience by aligning your brand with a type of content online users are quickly consuming more of (nearly 80% of all data consumed on mobile devices will be in video form by 2021, according to a Facebook study). Google Analytics Google Ads Conversion Tracking Tutorial - Track a Thank You Page
A Collection Ad allows advertisers to bring the buying process directly into Facebook, so potential customers can move from "discovery" to "purchase" more easily when they see a product they like. This ad format features a central image or video promoting a product, with a collection of four smaller images below it that viewers can click on to learn more about the product. There are four types of Collection Ads you can invest in: How To Track Facebook Ads Using Google Analytics

Connections: You can target or exclude people who have an existing connection to your Facebook Page, your app, or an event you managed. For example, if you want to reach a new audience, your would select “Exclude people who like your Page.” If you want to promote an offer or new product to existing fans, select “People who like your Page” to reach people who already know your brand. You can also choose to target friends of people who have previously interacted with your brand. What is the best time to advertise on Facebook?
Similar to Carousel Ads, explained above, Slideshow Ads segment your ad into individual images that users view one after another. The difference between these two ad formats is that Slideshow Ads only play images (not videos), and the ad compiles these images into a slideshow that plays automatically in the form of a video. According to Facebook, Carousel Ads are ideal for: IOS 13 : How to Disable Limit Ad Tracking IOS 13

There are over ten different Facebook ad types that you can use. However, you should test some different ad formats to learn what works best for you. Find out how to create all the different Facebook ad types and what are the specific requirements for each. If you hadn’t heard about the Message, Lead, and Video ads before, you’ll know how to create them after reading this chapter!
Note for HubSpot customers: You can integrate Facebook Ads reporting into the HubSpot Ads App to make reporting and analyzing your advertising ROI easier. You'll be able to easily see which Facebook Ads generate leads and increase your ROI without having to analyze the data yourself. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal. Customers can sign up to test this integration here. How to Promote Android App Installs through Facebook

If you’re just starting out with Facebook advertising, the best way to manage your ads is to use Facebook Ads Manager. The Ads Manager is Facebook’s free campaign management tool that’s available to all marketers. By the end of this chapter, you will know how to use the Facebook Ads Manager and how to set up your first Facebook ad campaign. (We’ve created an in-depth guide to show you exactly how to create Facebook ads!) Google Ads Conversion Tracking With Google Analytics - Track Forms, Clicks, and Transactions
Now there is one other thing worth mentioning here.  There is an optional section where you can set a limit for the campaign.  How much you spend is usually managed in the next section at the Ad Set level.  However if you know with certainty that you have exactly $100 to spend on this campaign and you don’t want to spend any more.  You can set that amount here.  To set a limit at the campaign level the minimum amount is $100. How To Create Custom Facebook Conversion Events For Your Website | Facebook Pixel
For growing businesses like Monday.com, it's a smart idea to pivot off the brand awareness of household names. By filling the Monday logo with Apple's famous rainbow color-way, the ad above captures the attention of Mac users who'd recognize those vintage rainbow stripes anywhere (and could use a new task-management tool that works on their computer). The Ultimate Guide to Using a Facebook Tracking Pixel
ACKNOWLEDGEMENT: We want to acknowledge and honor our dear friend and Facebook marketing phenom Jesse Jameson for providing the training above so that we could serve YOU, our beloved audience. Jesse runs the MLSP corporate advertising division, and has helped grow our audience and business immensely over the last few years alone. If you enjoyed this blog post, you may also enjoy our Facebook Messenger Marketing and specifically Manychat training. Install Your Facebook Pixel and Create Custom Conversions with Facebook Ads
This Facebook offer ad makes it obvious what customers would be signing up for when they click the "Sign Up" CTA button below the picture. Offer ads can easily mislead viewers into pressing their CTA just to get them to click on it, but it ultimately doesn't convert viewers into customers. BSC's approach above is clear and upfront about what it's offering throughout its conversion path. How To Set Up Facebook Pixel Events 2019 - Advanced Facebook Pixel Tutorial

Now there is one other thing worth mentioning here.  There is an optional section where you can set a limit for the campaign.  How much you spend is usually managed in the next section at the Ad Set level.  However if you know with certainty that you have exactly $100 to spend on this campaign and you don’t want to spend any more.  You can set that amount here.  To set a limit at the campaign level the minimum amount is $100. Creating Ads For Website Traffic and Link Clicks On Facebook

Another type of rich media advertising on Facebook is a post of an image. This is one of the most popular types of ads ever since Facebook began favoring visual content. The optimal size for News Feed photo ads is at least 1080 x 1080 pixels, otherwise your image will get cropped. Adjust your image based on the target audience's needs and by what will appeal to them the most.

Here's an example of a short and sweet (literally) retargeting ad from Winc (formerly known as Club W). This ad is displayed on the right column of Facebook specifically for users who browse wine-related content online. When your ad caters to people who you know would be interested, modeling the product the way Winc does above can be a home run for your brand.

Another type of rich media advertising on Facebook is a post of an image. This is one of the most popular types of ads ever since Facebook began favoring visual content. The optimal size for News Feed photo ads is at least 1080 x 1080 pixels, otherwise your image will get cropped. Adjust your image based on the target audience's needs and by what will appeal to them the most.
This type of ad appears directly in a user's News Feed when they access Facebook on a desktop computer, and it looks more like native advertising. In our experience, these ads have a higher engagement rate than right column ads, but they can also be more expensive. These ads must follow organic Facebook posts best practices and be both engaging and visual.

Another type of rich media advertising on Facebook is a post of an image. This is one of the most popular types of ads ever since Facebook began favoring visual content. The optimal size for News Feed photo ads is at least 1080 x 1080 pixels, otherwise your image will get cropped. Adjust your image based on the target audience's needs and by what will appeal to them the most. Facebook Ads Tips and Tricks 2019 

Let's say, for sake of this blog post, you're looking to drive more traffic to your website. When you select this option, Facebook will prompt you to enter the URL you're looking to promote. If you're using marketing automation software, be sure to create a unique tracking URL with UTM parameters for this to ensure that you'll be able to keep track of traffic and conversions from this ad. For HubSpot customers, this can be done using the Tracking URL Builder. How Long Should You Run Your Facebook Ad?
For certain types of adverts, such as boosting posts, you can create your ad using an existing post that’s already been shared on your Facebook Page. To do this, select the ‘Use Existing Post’ option from the Facebook Ads Manager dashboard. From here, you can choose which Page you’d like to select a post from and pick an individual post from that Page to use as your advert: How to opt out of Facebook ads 2018
There you have it: A list of all the different types of Facebook posts and a few examples of awesome ones from all different brands. The Facebook Ads Manager platform will walk you through how to set these up with simple, step-by-step instructions -- so don't feel overwhelmed. Or, watch this short video for tips on creating and optimizing Facebook ads. 🔴 Facebook Pixel Tracking with Google Tag Manager (2018)

If you're wavering between choosing a specific audience over a broad one, consider your objective. If you're looking to drive traffic, you'll probably want to focus on the type of people you know will be interested in your offering. However, if you're looking to build brand awareness or promote a widely appealing offer, feel free to focus on a more general audience. How to Track Facebook Ads in Google Analytics [Using URL Parameters]


This photo ad by the The New York Times is driving traffic to a written article with an intriguing illustration. The drawing literally depicts the article's ideal audience -- millennials. For young readers who are even a little interested in health and fitness, this cartoon (along with the enticing headline) pokes just enough fun at them to get their attention. Install Your Facebook Pixel and Create Custom Conversions with Facebook Ads
Facebook is a meeting place for 20% of the worlds population.  That’s 1 in 5 people.  It is also the largest collection of data on the worlds population that ever existed in the history of humanity.  It has data on its 2 Billion members and on anyone who uses the internet and visits a website that has Facebook tracking code…  Whether you are logged in as a member of Facebook or not. Facebook Ads Retargeting Tutorial for Beginners - Facebook Advertising Retargeting Campaigns
Your value proposition should be believable. For example, saying you have the greatest sandwiches in the world will not make people come to your business's Page, but maybe offering 20% off will. Or, perhaps adding social proof will help -- something like, "Sandwiches loved by over one million people every year! Come try yours today and get 20% off your order with this coupon." How to Track Facebook Ads in Google Analytics [Using URL Parameters]

You also have the option to select a Custom Audience -- this allows you to target people on Facebook who are in your company's contact database, visited a page on your website that has a tracking pixel, or use your app or game. To learn more about how to set up a Custom Audience on Facebook, check out these instructions. (And for more on the specifics of these criteria, visit this Facebook targeting resource.) What's the difference between Facebook ads and boosting a post?

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