All about FaceBook Marketing with retargeting

Your value proposition should be believable. For example, saying you have the greatest sandwiches in the world will not make people come to your business's Page, but maybe offering 20% off will. Or, perhaps adding social proof will help -- something like, "Sandwiches loved by over one million people every year! Come try yours today and get 20% off your order with this coupon." How to Setup the Facebook Pixel
Connections: You can target or exclude people who have an existing connection to your Facebook Page, your app, or an event you managed. For example, if you want to reach a new audience, your would select “Exclude people who like your Page.” If you want to promote an offer or new product to existing fans, select “People who like your Page” to reach people who already know your brand. You can also choose to target friends of people who have previously interacted with your brand. What is the best time to advertise on Facebook?
Connections: You can target or exclude people who have an existing connection to your Facebook Page, your app, or an event you managed. For example, if you want to reach a new audience, your would select “Exclude people who like your Page.” If you want to promote an offer or new product to existing fans, select “People who like your Page” to reach people who already know your brand. You can also choose to target friends of people who have previously interacted with your brand. What is the best time to advertise on Facebook?
I did want to mention a recent test that I did where in addition to the call to action below, I placed a link in the text area above the image.  The result out of 5000 clicks? Only 5% of the clicks came from the link up top.  95% of the clicks came from the call to action below.  I believe that people are becoming conditioned to engage that section of an ad. How to verify your facebook pixel code and add conversion tracking
If your business has an offer or event going on at your store, set up a few Facebook Reach ads that appear only to people within a short distance of your store. Have these ads appear a few days prior to the event and on mobile devices while the event is happening. You may want to reach some people the day of the event who happen to be in the area and checking their Facebook account on their smartphones. NEW Beginner's Guide to Facebook Retargeting Ads 2019 - FB Pixel, Custom Audiences | #ChiaExplains

I did want to mention a recent test that I did where in addition to the call to action below, I placed a link in the text area above the image.  The result out of 5000 clicks? Only 5% of the clicks came from the link up top.  95% of the clicks came from the call to action below.  I believe that people are becoming conditioned to engage that section of an ad.


There you have it: A list of all the different types of Facebook posts and a few examples of awesome ones from all different brands. The Facebook Ads Manager platform will walk you through how to set these up with simple, step-by-step instructions -- so don't feel overwhelmed. Or, watch this short video for tips on creating and optimizing Facebook ads. Facebook Ads in 2019: What's Working Now!
ACKNOWLEDGEMENT: We want to acknowledge and honor our dear friend and Facebook marketing phenom Jesse Jameson for providing the training above so that we could serve YOU, our beloved audience. Jesse runs the MLSP corporate advertising division, and has helped grow our audience and business immensely over the last few years alone. If you enjoyed this blog post, you may also enjoy our Facebook Messenger Marketing and specifically Manychat training.
There are over ten different Facebook ad types that you can use. However, you should test some different ad formats to learn what works best for you. Find out how to create all the different Facebook ad types and what are the specific requirements for each. If you hadn’t heard about the Message, Lead, and Video ads before, you’ll know how to create them after reading this chapter! How To Analyze Facebook Advertising Data. Learn What Facebook Ad Manager Data Means & How To Scale

Here's an example of a boosted post from Bustle, who promoted one of its articles on Facebook. Paying to "boost" a post you already posted organically to your Facebook Business Page can greatly benefit content that has mass appeal -- versus a post that targets a specific segment of your audience. Bustle's choice of boosted post here falls into that first category. How To Analyze Facebook Advertising Data. Learn What Facebook Ad Manager Data Means & How To Scale
Now there is one other thing worth mentioning here.  There is an optional section where you can set a limit for the campaign.  How much you spend is usually managed in the next section at the Ad Set level.  However if you know with certainty that you have exactly $100 to spend on this campaign and you don’t want to spend any more.  You can set that amount here.  To set a limit at the campaign level the minimum amount is $100. Creating Ads For Website Traffic and Link Clicks On Facebook
Here's an example of a boosted post from Bustle, who promoted one of its articles on Facebook. Paying to "boost" a post you already posted organically to your Facebook Business Page can greatly benefit content that has mass appeal -- versus a post that targets a specific segment of your audience. Bustle's choice of boosted post here falls into that first category. Facebook Dashboard in Excel
Carousel Ads contain a series of images or videos that users can rotate through, all of them helping to describe a single product, service, or event the ad is promoting. Each Carousel Ad can contain to 10 images or videos at a time and link to their own individual webpages. Because these ads carry so much media, according to Facebook, they're ideal for:

If you're wavering between choosing a specific audience over a broad one, consider your objective. If you're looking to drive traffic, you'll probably want to focus on the type of people you know will be interested in your offering. However, if you're looking to build brand awareness or promote a widely appealing offer, feel free to focus on a more general audience.
Facebook is a meeting place for 20% of the worlds population.  That’s 1 in 5 people.  It is also the largest collection of data on the worlds population that ever existed in the history of humanity.  It has data on its 2 Billion members and on anyone who uses the internet and visits a website that has Facebook tracking code…  Whether you are logged in as a member of Facebook or not. Facebook Ads Retargeting Tutorial for Beginners - Facebook Advertising Retargeting Campaigns
Connections: You can target or exclude people who have an existing connection to your Facebook Page, your app, or an event you managed. For example, if you want to reach a new audience, your would select “Exclude people who like your Page.” If you want to promote an offer or new product to existing fans, select “People who like your Page” to reach people who already know your brand. You can also choose to target friends of people who have previously interacted with your brand. Install Your Facebook Pixel and Create Custom Conversions with Facebook Ads
Carousel Ads contain a series of images or videos that users can rotate through, all of them helping to describe a single product, service, or event the ad is promoting. Each Carousel Ad can contain to 10 images or videos at a time and link to their own individual webpages. Because these ads carry so much media, according to Facebook, they're ideal for: Marketing Tip #5: Creating an App Install Facebook Ad
Another type of rich media advertising on Facebook is a post of an image. This is one of the most popular types of ads ever since Facebook began favoring visual content. The optimal size for News Feed photo ads is at least 1080 x 1080 pixels, otherwise your image will get cropped. Adjust your image based on the target audience's needs and by what will appeal to them the most.
Here's an example of a short and sweet (literally) retargeting ad from Winc (formerly known as Club W). This ad is displayed on the right column of Facebook specifically for users who browse wine-related content online. When your ad caters to people who you know would be interested, modeling the product the way Winc does above can be a home run for your brand. How To Put Google Analytics On Facebook

Here's an example of a short and sweet (literally) retargeting ad from Winc (formerly known as Club W). This ad is displayed on the right column of Facebook specifically for users who browse wine-related content online. When your ad caters to people who you know would be interested, modeling the product the way Winc does above can be a home run for your brand.
Another type of rich media advertising on Facebook is a post of an image. This is one of the most popular types of ads ever since Facebook began favoring visual content. The optimal size for News Feed photo ads is at least 1080 x 1080 pixels, otherwise your image will get cropped. Adjust your image based on the target audience's needs and by what will appeal to them the most. Are Facebook ads worth it?
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