Unsure whether Facebook advertising is for you? Will it get you the results you’re looking for? How much time does it take to manage Facebook campaigns? Read this chapter to find out all these answers and much more! As of December, 2018 Facebook has a reported 1.52 billion daily active users ( DAU) on average. This is why marketers consider Facebook to be the absolute most effective social advertising channel of our time. How to pause, cancel or delete your facebook ads from running.
Your Facebook ad campaign’s success will largely depend on whom you’re targeting. That’s why you need to know about the different Facebook audiences available to you. There are Saved Audiences, Lookalike Audiences, Custom Audiences, and audiences created by people that have interacted with your page or content before. By the end of this chapter, you’ll know what are the best Facebook ad audiences and how to create them. We’ll also talk about the Facebook Pixel that you’re going need for tracking your website visitors. Facebook Ad Tracking Tags - LIKE A Boss Facebook Training
Facebook will do whatever it can to protect itself from losing its users. Which represent Nearly $10B a quarter in advertising revenue. Sure the advertisers are paying that bill but without users to click the ad, Facebook would not have the revenue. And Facebook is much more interested in protecting the user experience than it is in your ad dollars. How To Set Up Your Facebook Pixel For Beginners In 2019 | Easy Facebook Pixel Tutorial
Facebook is a meeting place for 20% of the worlds population. That’s 1 in 5 people. It is also the largest collection of data on the worlds population that ever existed in the history of humanity. It has data on its 2 Billion members and on anyone who uses the internet and visits a website that has Facebook tracking code… Whether you are logged in as a member of Facebook or not. Facebook Ads Retargeting Tutorial for Beginners - Facebook Advertising Retargeting Campaigns
Your value proposition should be believable. For example, saying you have the greatest sandwiches in the world will not make people come to your business's Page, but maybe offering 20% off will. Or, perhaps adding social proof will help -- something like, "Sandwiches loved by over one million people every year! Come try yours today and get 20% off your order with this coupon." Facebook Tracking Update! How To Setup Your Facebook Pixel & Custom Conversions. DIY Sales Funnel 7
Let's say, for sake of this blog post, you're looking to drive more traffic to your website. When you select this option, Facebook will prompt you to enter the URL you're looking to promote. If you're using marketing automation software, be sure to create a unique tracking URL with UTM parameters for this to ensure that you'll be able to keep track of traffic and conversions from this ad. For HubSpot customers, this can be done using the Tracking URL Builder.
There are over ten different Facebook ad types that you can use. However, you should test some different ad formats to learn what works best for you. Find out how to create all the different Facebook ad types and what are the specific requirements for each. If you hadn’t heard about the Message, Lead, and Video ads before, you’ll know how to create them after reading this chapter! How do I track my UTM link?