All about FaceBook Marketing with retargeting

For growing businesses like Monday.com, it's a smart idea to pivot off the brand awareness of household names. By filling the Monday logo with Apple's famous rainbow color-way, the ad above captures the attention of Mac users who'd recognize those vintage rainbow stripes anywhere (and could use a new task-management tool that works on their computer). The Ultimate Guide to Using a Facebook Tracking Pixel
If you're a HubSpot customer using our ads tool, this process is already taken care of for you. You can also create unique tracking codes for your Facebook campaign by navigating to the Tracking URL Builder on the Reports Home page. All you'll need to do is plug in the URL, attach a campaign, and choose the source you want the URL to be attributed to in your Sources Report. Once your ad launches and you start getting traffic and conversions on your website, you'll be able to easily track how many visits, contacts, and customers you're generating. How to Use Steal Your Competitors Customers Using Facebook's Audience Insight Tool (SPECIAL GUESTS!)
Your value proposition should be believable. For example, saying you have the greatest sandwiches in the world will not make people come to your business's Page, but maybe offering 20% off will. Or, perhaps adding social proof will help -- something like, "Sandwiches loved by over one million people every year! Come try yours today and get 20% off your order with this coupon." Facebook App Install Ads [Step by Step] How To Get More App Downloads

I did want to mention a recent test that I did where in addition to the call to action below, I placed a link in the text area above the image.  The result out of 5000 clicks? Only 5% of the clicks came from the link up top.  95% of the clicks came from the call to action below.  I believe that people are becoming conditioned to engage that section of an ad.
It's valuable. Since the image was taken on a beautiful day, it looks like an ideal place to be -- especially to those of us viewing it from our office desks. It also clearly tells you the cost of the ticket so you know before you click. (This is also good for the advertiser: By including the price, the ad allows users to self-select based on whether they can afford the ticket. If they can't afford it, they won't click through, thus saving the advertiser money on unqualified clicks.) FACEBOOK ADS MANAGER Tutorial (2019) - Campaigns Vs. Ad Sets Vs. Ads
Facebook will do whatever it can to protect itself from losing its users.  Which represent Nearly $10B a quarter in advertising revenue.  Sure the advertisers are paying that bill but without users to click the ad, Facebook would not have the revenue. And Facebook is much more interested in protecting the user experience than it is in your ad dollars.
Although ads in the News Feed are likely to get higher engagement metrics due to its native advertising features, right column ads shouldn't be forgotten. We often see less expensive clicks and conversions when using these ads. In order for a right column ad to be successful, it needs to be relevant, have a value proposition, a good visual, and have a call-to-action.

Although ads in the News Feed are likely to get higher engagement metrics due to its native advertising features, right column ads shouldn't be forgotten. We often see less expensive clicks and conversions when using these ads. In order for a right column ad to be successful, it needs to be relevant, have a value proposition, a good visual, and have a call-to-action. Install Your Facebook Pixel and Create Custom Conversions with Facebook Ads
There you have it: A list of all the different types of Facebook posts and a few examples of awesome ones from all different brands. The Facebook Ads Manager platform will walk you through how to set these up with simple, step-by-step instructions -- so don't feel overwhelmed. Or, watch this short video for tips on creating and optimizing Facebook ads. How To Know Your EXACT ROI With Facebook Ads - Facebook Ads Custom Tracking
If you're a HubSpot customer using our ads tool, this process is already taken care of for you. You can also create unique tracking codes for your Facebook campaign by navigating to the Tracking URL Builder on the Reports Home page. All you'll need to do is plug in the URL, attach a campaign, and choose the source you want the URL to be attributed to in your Sources Report. Once your ad launches and you start getting traffic and conversions on your website, you'll be able to easily track how many visits, contacts, and customers you're generating.
A Collection Ad allows advertisers to bring the buying process directly into Facebook, so potential customers can move from "discovery" to "purchase" more easily when they see a product they like. This ad format features a central image or video promoting a product, with a collection of four smaller images below it that viewers can click on to learn more about the product. There are four types of Collection Ads you can invest in: Facebook "Conversion Tracking Pixel" Explained
Facebook can be an instant source of traffic to your website.  It can be an immediate source of leads for your business with verified contact information like name email address and phone number. It can allow you to 'retarget' and re-engage with your visitors (and soon-to-be buyers) who have abandoned your website, shopping cart, sales funnel, or anywhere else you are engaging with your audience. Facebook Ads in 2019: What's Working Now!
This photo ad by the The New York Times is driving traffic to a written article with an intriguing illustration. The drawing literally depicts the article's ideal audience -- millennials. For young readers who are even a little interested in health and fitness, this cartoon (along with the enticing headline) pokes just enough fun at them to get their attention. Facebook Shut Down Ad Account (Facebook Ad Account Disabled)
Facebook has the same capability. An advertiser can advertise to a list of leads or customers by uploading a list of email addresses it already has into the Power Editor to make a custom audience. A good retargeting ad acknowledges that the brand knows you're already interested in its product. (Because, let's face it ... retargeting can be a little creepy.) The 7 Biggest Facebook Advertising Mistakes To Avoid
If you're a HubSpot customer using our ads tool, this process is already taken care of for you. You can also create unique tracking codes for your Facebook campaign by navigating to the Tracking URL Builder on the Reports Home page. All you'll need to do is plug in the URL, attach a campaign, and choose the source you want the URL to be attributed to in your Sources Report. Once your ad launches and you start getting traffic and conversions on your website, you'll be able to easily track how many visits, contacts, and customers you're generating.
Your value proposition should be believable. For example, saying you have the greatest sandwiches in the world will not make people come to your business's Page, but maybe offering 20% off will. Or, perhaps adding social proof will help -- something like, "Sandwiches loved by over one million people every year! Come try yours today and get 20% off your order with this coupon." How to Setup the Facebook Pixel
There are over ten different Facebook ad types that you can use. However, you should test some different ad formats to learn what works best for you. Find out how to create all the different Facebook ad types and what are the specific requirements for each. If you hadn’t heard about the Message, Lead, and Video ads before, you’ll know how to create them after reading this chapter! How do I track my UTM link?
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