All about FaceBook Marketing with retargeting

Another type of rich media advertising on Facebook is a post of an image. This is one of the most popular types of ads ever since Facebook began favoring visual content. The optimal size for News Feed photo ads is at least 1080 x 1080 pixels, otherwise your image will get cropped. Adjust your image based on the target audience's needs and by what will appeal to them the most. Facebook Ads Tips and Tricks 2019
Video Ads have a GIF or video as the centerpiece of the advertisement, and can be used to demonstrate a product or event. Video Ads help you form deeper connections with your audience by aligning your brand with a type of content online users are quickly consuming more of (nearly 80% of all data consumed on mobile devices will be in video form by 2021, according to a Facebook study).
If you’re just starting out with Facebook advertising, the best way to manage your ads is to use Facebook Ads Manager. The Ads Manager is Facebook’s free campaign management tool that’s available to all marketers. By the end of this chapter, you will know how to use the Facebook Ads Manager and how to set up your first Facebook ad campaign. (We’ve created an in-depth guide to show you exactly how to create Facebook ads!)
Unsure whether Facebook advertising is for you? Will it get you the results you’re looking for? How much time does it take to manage Facebook campaigns? Read this chapter to find out all these answers and much more!  As of December, 2018 Facebook has a reported 1.52 billion daily active users ( DAU) on average. This is why marketers consider Facebook to be the absolute most effective social advertising channel of our time.
Your Facebook ad campaign’s success will largely depend on whom you’re targeting. That’s why you need to know about the different Facebook audiences available to you. There are Saved Audiences, Lookalike Audiences, Custom Audiences, and audiences created by people that have interacted with your page or content before. By the end of this chapter, you’ll know what are the best Facebook ad audiences and how to create them. We’ll also talk about the Facebook Pixel that you’re going need for tracking your website visitors. Facebook Advertising: How To Analyze Your Facebook Ad Data In The Ads Manager - Advanced Analysis
If your business has an offer or event going on at your store, set up a few Facebook Reach ads that appear only to people within a short distance of your store. Have these ads appear a few days prior to the event and on mobile devices while the event is happening. You may want to reach some people the day of the event who happen to be in the area and checking their Facebook account on their smartphones.
Connections: You can target or exclude people who have an existing connection to your Facebook Page, your app, or an event you managed. For example, if you want to reach a new audience, your would select “Exclude people who like your Page.” If you want to promote an offer or new product to existing fans, select “People who like your Page” to reach people who already know your brand. You can also choose to target friends of people who have previously interacted with your brand. Facebook Pixel Purchase and Conversion Tracking with GTM | Part 3 

It's valuable. Since the image was taken on a beautiful day, it looks like an ideal place to be -- especially to those of us viewing it from our office desks. It also clearly tells you the cost of the ticket so you know before you click. (This is also good for the advertiser: By including the price, the ad allows users to self-select based on whether they can afford the ticket. If they can't afford it, they won't click through, thus saving the advertiser money on unqualified clicks.) Universal App Campaign in Google Ads - Tutorial And Best Strategies 2019
Here's an example of a short and sweet (literally) retargeting ad from Winc (formerly known as Club W). This ad is displayed on the right column of Facebook specifically for users who browse wine-related content online. When your ad caters to people who you know would be interested, modeling the product the way Winc does above can be a home run for your brand.
How much should you pay for Facebook advertising? Is Facebook’s automatic or manual bidding better? How to set up your ad budgets in the Ads Manager? We’re going to answer all these questions in this chapter. Did we mention that you’ll also learn about other technical aspects such as ad delivery optimization? – If you want to get great Facebook campaign results, you’ll need to know how to use it.
We previously shared what $5 per day will buy you on Facebook Ads, but how much does Facebook advertising really cost? That’s a tricky question! And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you … Continue reading How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing
Here's an example of a short and sweet (literally) retargeting ad from Winc (formerly known as Club W). This ad is displayed on the right column of Facebook specifically for users who browse wine-related content online. When your ad caters to people who you know would be interested, modeling the product the way Winc does above can be a home run for your brand. Link Tracking with Google Analytics
Here's an example of a boosted post from Bustle, who promoted one of its articles on Facebook. Paying to "boost" a post you already posted organically to your Facebook Business Page can greatly benefit content that has mass appeal -- versus a post that targets a specific segment of your audience. Bustle's choice of boosted post here falls into that first category.

For certain types of adverts, such as boosting posts, you can create your ad using an existing post that’s already been shared on your Facebook Page. To do this, select the ‘Use Existing Post’ option from the Facebook Ads Manager dashboard. From here, you can choose which Page you’d like to select a post from and pick an individual post from that Page to use as your advert: How to Tag and Track Your Facebook Ads with Google Analytics


This photo ad by the The New York Times is driving traffic to a written article with an intriguing illustration. The drawing literally depicts the article's ideal audience -- millennials. For young readers who are even a little interested in health and fitness, this cartoon (along with the enticing headline) pokes just enough fun at them to get their attention. Conversion Tracking with GTM (with Facebook Conversion Tracking as an example)
How can you create your own video ad? First, understand Facebook video ad requirements including length and video size. We suggest keeping your video as short as possible, even though Facebook allows you to upload a much larger video. Create a video that displays your product or service, and upload directly to the Facebook ads manager by following these instructions.
For growing businesses like Monday.com, it's a smart idea to pivot off the brand awareness of household names. By filling the Monday logo with Apple's famous rainbow color-way, the ad above captures the attention of Mac users who'd recognize those vintage rainbow stripes anywhere (and could use a new task-management tool that works on their computer). How To Turn Off Limit Ad Tracking On IOS 12! Fix Found! Greyed Out?
If you’re just starting out with Facebook advertising, the best way to manage your ads is to use Facebook Ads Manager. The Ads Manager is Facebook’s free campaign management tool that’s available to all marketers. By the end of this chapter, you will know how to use the Facebook Ads Manager and how to set up your first Facebook ad campaign. (We’ve created an in-depth guide to show you exactly how to create Facebook ads!) How to Create a Tracking Pixel in Facebook Ads Mananager
Video Ads have a GIF or video as the centerpiece of the advertisement, and can be used to demonstrate a product or event. Video Ads help you form deeper connections with your audience by aligning your brand with a type of content online users are quickly consuming more of (nearly 80% of all data consumed on mobile devices will be in video form by 2021, according to a Facebook study).
Ecommerce companies like Amazon use event ads to boost sales at specific points during the year, and Facebook event ads make this easy. When investing in event advertising, build a list of the holidays, shows, conferences, and awareness months your business cares about. That way, you know exactly which marketing campaigns line up with these occurrences and when to promote it on your Facebook Business Page.
We previously shared what $5 per day will buy you on Facebook Ads, but how much does Facebook advertising really cost? That’s a tricky question! And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you … Continue reading How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing
For certain types of adverts, such as boosting posts, you can create your ad using an existing post that’s already been shared on your Facebook Page. To do this, select the ‘Use Existing Post’ option from the Facebook Ads Manager dashboard. From here, you can choose which Page you’d like to select a post from and pick an individual post from that Page to use as your advert: How to opt out of Facebook ads 2018
This Facebook offer ad makes it obvious what customers would be signing up for when they click the "Sign Up" CTA button below the picture. Offer ads can easily mislead viewers into pressing their CTA just to get them to click on it, but it ultimately doesn't convert viewers into customers. BSC's approach above is clear and upfront about what it's offering throughout its conversion path. Does Facebook pixel only track traffic from Facebook?
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